Muse vs Dots: Meta's Free Agent vs OpenAI's $100 One
OpenAI finally answered Meta's Muse. It costs $100 a month to find out if it's good, and Meta dropped a small-business version the same morning. Here's which one earns a seat in your business.
Founder & Editor
Micah Berkley, known as The AI Mogul, is the Fractional Chief of AI for businesses that know they are behind. He has built with and taught practical AI for over a decade.
Micah Berkley, known as The AI Mogul, is the Fractional Chief of AI for mid-market businesses. He spent two decades in enterprise tech, including senior cloud architecture at Google, and he ships product: Claresto.com, an ad operations command center for paid media. He was featured on the front page of the Miami Herald and runs free weekly AI training for underserved entrepreneurs in Miami. He founded Run the Eval to cut through AI hype with honest, evidence first reviews.
Every verdict on this desk carries his byline because someone has to be accountable for the call. The pipeline does the legwork — the judgment, and the responsibility for getting it wrong, stay human. That standard is written down in how we test.
OpenAI finally answered Meta's Muse. It costs $100 a month to find out if it's good, and Meta dropped a small-business version the same morning. Here's which one earns a seat in your business.
Sonnet 5.5 costs half as much per token as Opus 5.5. Then Artificial Analysis measured what a task actually costs, and the rate card stopped mattering.
Everybody's talking about the glasses. The real announcement was a new shelf, and 1,500 businesses got in line for it in one week. Here's how the doors work, which one is yours, and what to type tonight.
One shows up with its own truck and a whole crew. The other already has the keys to your house. Here's which one gets your hours back, which one makes you money, and the exact words to type into each.
Three launches in 48 hours. The one with the lowest sticker price ran the biggest bill, the open-weights model matched it for a twentieth of the cost, and Opus finally got its comeback episode.
Google just dropped the most efficient agentic model on the market. It’s not about the benchmarks; it’s about the bill.